The renaissance of the Nigerian streetwear industry has been meteoric. Within these Nigerian brands, we’re seeing themes of unsullied elegance, Y2K aesthetic resurgence, armored glamor— all of which are offering quintessential Nigerian Gen-Z and millennial style expression. But this strutting emergence isn’t credited to Nigeria.

The streetwear culture can be traced to the early ‘90s when baggy jeans, tight nylon quilted vests, neoprene jackets, and platform heels all became trends.

With hip-hop stars like Jay-Z, Tupac Shakur, and Nas bringing this style into the spotlight, the young Millenials in New York and California leaned in. Now almost 32 years later, the culture has become a global rave.