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Sony Middle East and Africa in collaboration with Kontakt Pro Nigeria Ltd., has held the first launch and exhibition of Sony’s cinema line cameras in Nigeria.

The event, which took place in Lagos recently was described by industry watchers as a huge step towards engaging emerging talents, key players and stakeholders in Nollywood and the media production industry.

The experiential event which included hands-on demonstrations, in-depth product presentations and discussions with Sony experts from UAE and Japan, was also used to announce the arrival of its newest addition to the brand’s prestigious Cinema Line – the FX30 (model ILME-FX30).

“It is important to Sony to make the life of a cinematographer easy,” said Arvin Orsua, Product Marketing Manager at Sony Middle East & Africa.”