Patagonia has long been revered by those in the industry who believe fashion can be a force for good. But founder Yvon Chouinard has taken his vision of what a responsible business should look like one step further, by giving away his entire company – believed to be worth $3 billion (£2.6 billion) – in a bid to tackle the climate crisis.
“It’s been a half-century since we began our experiment,” Chouinard, 83, said in a statement. “If we have any hope of a thriving planet 50 years from now, it demands all of us doing all we can with the resources we have.
Chouinard’s action say many, proves that Fashion can be a force for good.