A photo-sharing platform showing warts-and-all photos of users’ everyday lives is taking on the likes of Instagram as young social-media fans reject the filtered images favoured on rival apps.

BeReal enables users to see “your friends for real”, according to the image-only app’s tagline. The basic idea is that “every day at a different time, everyone is notified simultaneously to capture and share a photo in two minutes”.

BeReal aims to provide “a judgment-free environment where users get a realistic look at what their friends are up to on a daily basis, no matter how mundane or exciting their updates are”, said Time magazine.

Source: TheWeek