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Spectators and fashion lovers are all eyes as the Milan Fashion Week takes off. From today, 20 to 25 September, the biggest names in Italian luxury will gather in Milan to present their Spring/Summer 2023 collections.

German fashion online retailer About You will also unconventionally participate in this event with a series of 17 fashion shows held in the Italian fashion capital starting this Tuesday.

The e-tailer, which recorded a 48% increase in sales in 2021 to €1.73 billion, is taking its ‘open to the public’ fashion week concept to Milan, after already being previously tested in Berlin. The organizers expect more than 8,000 people to attend over the five-day period.